{"id":259628,"date":"2022-08-12T16:00:00","date_gmt":"2022-08-12T13:00:00","guid":{"rendered":"https:\/\/hitech.mediadoma.com\/?p=259628"},"modified":"2022-11-24T15:29:08","modified_gmt":"2022-11-24T12:29:08","slug":"alexa-reklaamikaebus-luekati-paerast-juhuslikku-kassitoidu-tellimist-tagasi","status":"publish","type":"post","link":"https:\/\/hitech.mediadoma.com\/et\/alexa-reklaamikaebus-luekati-paerast-juhuslikku-kassitoidu-tellimist-tagasi\/","title":{"rendered":"Alexa reklaamikaebus l\u00fckati p\u00e4rast juhuslikku kassitoidu tellimist tagasi"},"content":{"rendered":"<p>Amazon on vabastatud reklaamistandardite rikkumisest, kuna \u00fcks tema Alexa kuulutustest tellis kellegi nutik\u00f5lari kaudu kogemata <a href=\"https:\/\/hitech.mediadoma.com\/et\/parimad-nutikolarid-alexa-google-assistant-homepod-sonos-ja-palju-muud\/\" title=\"kassitoitu\" >kassitoitu<\/a>.<\/p>\n<p>Oktoobris eetris olnud reklaam tekitas p\u00e4rast kassitoidu ilmumist kliendi Amazoni ostukorvi kaebust, et reklaam oli &quot;sotsiaalselt vastutustundetu&quot;. Pole selge, kas Purina t\u00f6\u00f6partii j\u00f5udis kohale v\u00f5i mitte, kuid arvestades, et see on \u00e4\u00e4rmiselt ebat\u00f5en\u00e4oline. et Alexa palub teil ostutellimused kinnitada \u2013 mis teeb kogu kaebuse pisut pilkavaks.<\/p>\n<p>Reklaamistandardite agentuur otsustas, et Amazon ei rikkunud oma koodi \u2013 ja tunnistas, et ettev\u00f5te on astunud samme tagamaks, et probleem tulevikus ei tekiks.<\/p>\n<p>Oma avalduses t\u00f5i ASA esile kaebuse ilmse puuduse \u2013 Amazoni kehtestatud kontrollidega pole sellisel viisil tellimine tegelikult v\u00f5imalik.<\/p>\n<p>&quot;M\u00f5istsime, et ilma kontoomaniku teadmata ei ole v\u00f5imalik ostu sooritada, isegi kui tehnoloogia, mille eesm\u00e4rk on peatada reklaamide ja seadmetega suhtlemine, pole olnud t\u00f5hus,&quot; seisab regulaatori otsuses.<\/p>\n<p>Kuid ASA osutas ka Amazoni tehtud arengutele, et peatada oma <a href=\"https:\/\/hitech.mediadoma.com\/et\/parimad-alexa-kolarid-nutikad-kolarid-millel-on-sisseehitatud-amazon-alexa\/\" title=\"Echo k\u00f5larite\" >Echo k\u00f5larite<\/a> suhtlemine telereklaamidega. Amazon on \u00fcksikasjalikult kirjeldanud, kuidas oma tarkvarasse lisatud algoritme, et v\u00f5idelda juhuslike telerist tehtud ostutellimuste probleemiga. See tuli ilmsiks p\u00e4rast Super Bowli, kus <a href=\"https:\/\/hitech.mediadoma.com\/et\/amazon-toeoetas-vaelja-spetsiaalsed-algoritmid-et-peatada-super-bowli-reklaamide-alexa-aeratamine\/\" title=\"Amazon pidi oma k\u00f5larite massilise aktiveerimise peatamiseks tegutsema\" >Amazon pidi oma k\u00f5larite massilise aktiveerimise peatamiseks tegutsema<\/a>, kuna selle reklaam edastati 100 miljonile inimesele.<\/p>\n<p>Sama probleemi tagaj\u00e4rjed oleksid v\u00e4ga piinlikud ja pani Alexa kasutama digitaalset helis\u00f5rmej\u00e4lge, et v\u00e4hendada heli oma reklaamidest. Amazon saab samalt helip\u00e4\u00e4stikul j\u00e4lgida ka massilisi \u00e4rkamisi ja ka need v\u00e4lja l\u00fclitada.<\/p>\n<p>\u00c4rge unustage tutvuda meie <a href=\"https:\/\/hitech.mediadoma.com\/et\/kuidas-alexat-kasutada-funktsioonid-naepunaeited-ja-nipid-meie-taeielikus-juhendis\/\" title=\"Amazon Alexa juhendite\" >Amazon Alexa juhendite<\/a> kollektsiooniga .<\/p>\n<p><div id=\"PostUnique_PostSource\" style=\"padding-top: 50px\">:  <a target=\"_blank\" rel=\"noopener nofollow\" href=\"\/\/www.the-ambient.com\" class=\"external external_icon\">www.the-ambient.com<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon on vabastatud reklaamistandardite rikkumisest, kuna \u00fcks selle Alexa kuulutustest tellis kellegi nutik\u00f5larist kogemata kassitoitu. &#8230;<\/p>\n","protected":false},"author":1,"featured_media":241304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[701],"tags":[],"class_list":["post-259628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-alexa-4"],"_links":{"self":[{"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/posts\/259628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/comments?post=259628"}],"version-history":[{"count":0,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/posts\/259628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/media\/241304"}],"wp:attachment":[{"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/media?parent=259628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/categories?post=259628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/tags?post=259628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}