{"id":259861,"date":"2022-08-14T14:18:00","date_gmt":"2022-08-14T11:18:00","guid":{"rendered":"https:\/\/hitech.mediadoma.com\/?p=259861"},"modified":"2022-11-25T07:57:10","modified_gmt":"2022-11-25T04:57:10","slug":"amazon-toeoetas-vaelja-spetsiaalsed-algoritmid-et-peatada-super-bowli-reklaamide-alexa-aeratamine","status":"publish","type":"post","link":"https:\/\/hitech.mediadoma.com\/et\/amazon-toeoetas-vaelja-spetsiaalsed-algoritmid-et-peatada-super-bowli-reklaamide-alexa-aeratamine\/","title":{"rendered":"Amazon t\u00f6\u00f6tas v\u00e4lja spetsiaalsed algoritmid, et peatada Super Bowli reklaamide Alexa \u00e4ratamine"},"content":{"rendered":"<p>Kui olete Alexa omanik, kes on kunagi m\u00f5elnud, miks telereklaamid teie nutik\u00f5larit ei \u00e4rata <a href=\"https:\/\/hitech.mediadoma.com\/et\/parimad-nutikolarid-alexa-google-assistant-homepod-sonos-ja-palju-muud\/\" title=\"\u2013\" >\u2013<\/a> eriti Super Bowl LII ajal \u2013, on p\u00f5hjuseks see, et Amazon on taustal nutikat t\u00f6\u00f6d teinud.<\/p>\n<p>Konkreetsete reklaamijuppide ja reklaamidele lisatud kuuldamatute vihjete segu tagab, et teie Alexat ei \u00e4rata s\u00fcsteemi telereklaamid \u00e4rritavalt.<\/p>\n<p>Tegelikult on see k\u00f5ik osa Amazoni akustilise s\u00f5rmej\u00e4lgede v\u00f5tmise tehnoloogia patendist, mille pealkiri on &quot;helitavate k\u00e4skude filtreerimine&quot;, mis registreeriti 2014. aasta septembris. Ettev\u00f5te n\u00e4gi ette probleemi, et meedia, sealhulgas telereklaamid ja suured telesaated, \u00e4ratavad kogemata miljoneid <a href=\"https:\/\/hitech.mediadoma.com\/et\/amazon-echo-4-polvkonna-uelevaade-nutikas-kodu-kolar-mida-me-vaeaerime\/\" title=\"Amazon Echosid\" >Amazon Echosid<\/a>. \u2013 t\u00e4pselt nagu Amazoni staaridest tulvil reklaam Super Bowli ajal. Miks nii problemaatiline sa k\u00fcsid? See pole mitte ainult omanike jaoks t\u00fc\u00fctu, vaid v\u00f5ib Alexa servereid \u00fcle koormata.<\/p>\n<div class=\"sds-iframe-wrapper fitvidsignore\" style=\"position:relative;padding-top:56.25%;max-width:100%;\"><iframe allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"\/\/www.youtube.com\/embed\/J6-8DQALGt4\" frameborder=\"0\"><\/iframe><\/div>\n<p>Seega t\u00f6\u00f6tab Alexa kaitsealgoritm kahel viisil: Amazon saab konkreetse heli \u00fcles laadida, Echos sobitada ja ignoreerida. Seda on lihtne teha, kui Amazonil on oma reklaamide jaoks m\u00e4\u00e4ratud heli. Kuid on ka teine \u200b\u200bmeetod, mis takistaks kolmandatel osapooltel h\u00e4\u00e4leassistendiga manipuleerimast.<\/p>\n<p>Amazoni toodetud algoritm suudab tuvastada samaaegse Echo \u00e4rkamise h\u00fcppe, uurida heli ja seej\u00e4rel saata seadmetele k\u00f5ne sekundi murdosa jooksul seda konkreetset k\u00e4sku ignoreerida.<\/p>\n<p><a href=\"https:\/\/blog.aboutamazon.com\/innovation\/teaching-alexa-when-not-to-respond\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Amazoni Super Bowli reklaami<\/a> k\u00e4sitlevas ajaveebipostituses selgitas Amazoni k\u00f5netuvastuse direktor Manoj Sindhwani edasi:<\/p>\n<p>Amazoni pilves olev algoritm tuvastab erinevatest seadmetest p\u00e4rineva heli ja takistab t\u00e4iendavatel seadmetel reageerida. D\u00fcnaamiline s\u00f5rmej\u00e4lgede v\u00f5tmine ei ole t\u00e4iuslik, kuid 80\u201390% seadmetest ei reageeri nendele saadetele t\u00e4nu s\u00f5rmej\u00e4lgede d\u00fcnaamilisele loomisele, &quot;\u00fctles ta.<\/p>\n<p>Nii et kui teie Alexa magas eile \u00f5htul Super Bowli maha, oli see t\u00e4nu aastatepikkusele planeerimisele ja projekteerimisele \u2013 ning annab \u00fclevaate v\u00e4ljakutsetest, mis on seotud h\u00e4\u00e4leassistentide \u00f5ige k\u00e4itumisega meie kodudes.<\/p>\n<p><strong>Allikas:<\/strong> <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-02-02\/here-s-why-alexa-won-t-light-up-during-amazon-s-super-bowl-ad\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external external_icon\">Bloomberg<\/a><\/p>\n<p><div id=\"PostUnique_PostSource\" style=\"padding-top: 50px\">:  <a target=\"_blank\" rel=\"noopener nofollow\" href=\"\/\/www.the-ambient.com\" class=\"external external_icon\">www.the-ambient.com<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kui olete Alexa omanik, kes on kunagi m\u00f5elnud, miks telereklaamid teie nutik\u00f5larit ei \u00e4rata \u2013 eriti Super Bowl LII ajal \u2013, on p\u00f5hjuseks see, et Amazon on teinud &#8230;<\/p>\n","protected":false},"author":1,"featured_media":240921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[701],"tags":[],"class_list":["post-259861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-alexa-4"],"_links":{"self":[{"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/posts\/259861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/comments?post=259861"}],"version-history":[{"count":0,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/posts\/259861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/media\/240921"}],"wp:attachment":[{"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/media?parent=259861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/categories?post=259861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hitech.mediadoma.com\/et\/wp-json\/wp\/v2\/tags?post=259861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}